Category archive for ‘Advocacy’

  • What Is The Future of SEO? – The Buyer’s Journey 74

    Rand Fishkin has compiled shocking numbers revealing just how often Google searches result in a non-Google site and what that means for the future of SEO. The Big Numbers Last month, Rand Fishkin wrote an extensive piece responding to questions asked by Congress to Google CEO Sundar Pichai; questions Fishkin felt weren’t properly answered. Fishkin decided to answer these questions in better detail using data from Jumpshot. Jumpshot’s findings for Google’s US web search history in Q1 2019: Received 150+ Billion searches Solved 48.96% of those searches without a click Sent 7.2% of all search clicks to paid results Sent…

    Matt McGrorty - July 08, 2019

  • The IKEA Catalog Is Expanding Its Iconic Print Listings to Pinterest – The Buyer’s Journey 73

    The IKEA catalog is moving from print to the digital realm on Pinterest. How successful has this move been, and what’s next for the Swedish brand? We discuss! The IKEA Catalog’s Big Move According to Hilary Milnes on Digiday, IKEA is transition its print catalog to Pinterest. The IKEA catalog, running at 200 pages at times, is iconic for the brand. However, it wasn’t without it faults. The new move aims to give the catalog somewhere it can truly live other than on IKEA’s own website. Milnes spoke to IKEA media project manager Kerri Longarzo who said, “We didn’t want…

    Matt McGrorty - June 14, 2019

  • Podcast Ad Revenue Up 53% in 2018! – The Buyer’s Journey 68

    Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss! On The Up and Up New research by IAB and PwC shows that podcast ad revenue has grown significantly in 2018. Here are some quick hit numbers: U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018. That’s a growth of 53% from $314 million in 2017. Direct response ads are down by over 20% for podcasts, from 73% in 2016 to 51.6% in 2018. The report also predicts that domestic podcast marketplace revenues…

    Matt McGrorty - June 07, 2019

  • New Coke is Back! Thank Stranger Things Season 3! – The Buyer’s Journey 67

    The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today’s episode. New Coke: The Ressurection New Coke is back! If you were someone who was alive in 1985 (unlike myself) then you might be familiar with why this is significant (or just, you know, cool). In 1985 Coke decided to re-brand, and retool, the classic Coke formula, hence: New Coke. Unfortunately, the new formula faced significantly backlash! Fans didn’t like the new taste and they didn’t…

    Matt McGrorty - June 06, 2019

  • Facebook’s Community Standards Report – The Buyer’s Journey 62

    Facebook’s community standards report is here, a look into how well the platform is doing mediating posts on the platform. We discuss! Facebook’s Community Standards Report Mark Zuckerberg believes that time spent on Facebook should be quality time. To that end, he has less worry about users staying on site longer and focuses on more time well spent. Facebook’s latest algorithm update that puts greater emphasis on posts from your best friends is one example of this mentality. Appropriately enforcing your community standards is another. Facebook’s community standards report is here offering a peak at how Facebook has handled this…

    Matt McGrorty - May 29, 2019