Category archive for ‘Advocacy’

  • Lush UK Says Goodbye To Social Media – The Buyer’s Journey 36

    Tired of the algorithm, Lush UK is saying goodbye to its organic social media presence in favor of chat bots, phone calls, and email. Many marketers think it won’t last. The Advocacy Stage: A Refresher The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments…

    Matt McGrorty - April 19, 2019

  • Amazon’s Fake Review Problem: What You Probably Don’t Know – The Buyer’s Journey 31

    Amazon has a fake review problem, but most consumers have no idea. On today’s episode we breakdown the crux of the issue and what to keep an eye out for. The Advocacy Stage: A Refresher The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments…

    Matt McGrorty - April 12, 2019

  • How To Market to Parents in 2019: An Awareness Stage How-To – The Buyer’s Journey 22

    eMarketer released a fantastic new report on marketing to parents in 2019 and we break down what the data means and how you should use it! The Awareness Stage The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. How Do Parents Use Social Media in 2019 Mark Dolliver on eMarketer had a fantastic report focusing on parents in 2019. Specifically, the report is broken up into four parts: where parents are, parent’s thoughts on their children’s screen time, parent…

    Matt McGrorty - April 01, 2019

  • B2B Account Marketing (Part 2): Advocacy – The Buyer’s Journey 21

    A new eMarketer report shows B2B’s best and worst habits for retention and advocacy strategies in account marketing. Today’s episode is Part 2 of 2 where we breakdown and discuss the numbers. The Advocacy Stage The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments…

    Matt McGrorty - March 29, 2019

  • Getting Customer And Client Feedback In The Advocacy Stage – The Buyer’s Journey 06

    In today’s episode we’re making screaming fans out of customers! Len, Josh, and Matt discuss Advocacy, the final stage in The Buyer’s Journey. Plus, the team reacts to a new study showing that only 1% of customers give feedback after a product or service purchase. What is the Advocacy Stage? The Advocacy stage of The Buyer’s Journey is focused on your former and current clients/customers advocating for your brand. This can come in many forms included but not limited to reviews on Amazon and Google, word-of-mouth between friends and families, positive comments and social media, etc. The Advocacy stage also…

    Matt McGrorty - March 08, 2019

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