Category archive for ‘Awareness’

  • Facebook’s Video Creation Kit Gets New Features! – The Buyer’s Journey 69

    Facebook’s Video Creation kit is getting new features that make resizing videos into multiple formats even easier, plus new saving and sticker options! What’s an Aspect Ratio? Facebook video ads are incredibly popular and effective. While any form of video advertising is a step up from having none, not all video is made equal. In particular, Facebook likes video that isn’t the typical 16:9 aspect ratio. An aspect ratio is ratio between the length and width of an image or screen, in this case video. The 16:9 aspect ratio is the normal ratio of programs you seen on TV, YouTube,…

    Matt McGrorty - June 10, 2019

  • Podcast Ad Revenue Up 53% in 2018! – The Buyer’s Journey 68

    Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss! On The Up and Up New research by IAB and PwC shows that podcast ad revenue has grown significantly in 2018. Here are some quick hit numbers: U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018. That’s a growth of 53% from $314 million in 2017. Direct response ads are down by over 20% for podcasts, from 73% in 2016 to 51.6% in 2018. The report also predicts that domestic podcast marketplace revenues…

    Matt McGrorty - June 07, 2019

  • New Coke is Back! Thank Stranger Things Season 3! – The Buyer’s Journey 67

    The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today’s episode. New Coke: The Ressurection New Coke is back! If you were someone who was alive in 1985 (unlike myself) then you might be familiar with why this is significant (or just, you know, cool). In 1985 Coke decided to re-brand, and retool, the classic Coke formula, hence: New Coke. Unfortunately, the new formula faced significantly backlash! Fans didn’t like the new taste and they didn’t…

    Matt McGrorty - June 06, 2019

  • Google Expands Geo-Targeting Capabilities for Advertisers – The Buyer’s Journey 65

    Google is expanding its targeted location advertising capabilities by allowing marketers to hit users when they do a search after they’ve left the location. How much of a game-changer is addition to Google geo-targeting? We discuss in today’s episode! Google’s Geo-Targeting Expansion Ginny Marvin on Search Engine Land reports that new changes are coming to Google’s ads that focus on “people in targeted locations”. Previously, Google’s geo-targeting efforts focuses specifically on people in targeted locations. In essence, only people in that area at the time of a search would see your ad. Now, Google is changing the ad type to hone…

    Matt McGrorty - June 04, 2019

  • Facebook’s Community Standards Report – The Buyer’s Journey 62

    Facebook’s community standards report is here, a look into how well the platform is doing mediating posts on the platform. We discuss! Facebook’s Community Standards Report Mark Zuckerberg believes that time spent on Facebook should be quality time. To that end, he has less worry about users staying on site longer and focuses on more time well spent. Facebook’s latest algorithm update that puts greater emphasis on posts from your best friends is one example of this mentality. Appropriately enforcing your community standards is another. Facebook’s community standards report is here offering a peak at how Facebook has handled this…

    Matt McGrorty - May 29, 2019