Category archive for ‘Awareness’

  • H&R Block’s Tax Day Sloth Will Help Calm Your Nerves – The Buyer’s Journey 32

    Tax Day can be stressful for many, but H&R block devised a method to help relax: a periscope live-stream of a sloth. We discuss this and more on today’s episode. The Awareness Stage: A Refresher The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. A Sloth By Any Other Name It’s Tax Day in the United States, and tensions might be running high as people rush to file their taxes. Thankfully, H&R Block has the stress relief completely covered….

    Matt McGrorty - April 16, 2019

  • Do Billboards Work? The Effectiveness of Out-of-Home Marketing – The Buyer’s Journey 17

    While many think out-of-home (OOH) marketing and digital marketing are at odds with one another, it’s easy to make a strong advertising campaign mixing OOH and digital. Today the team breaks down some OOH marketing numbers and discusses a few strategies for success. What Is The Awareness Stage? The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. Out of Home, Not Out of Mind John Schulz on MarTech Today offers his thoughts on the power of OOH marketing, specifically…

    Matt McGrorty - March 25, 2019

  • LinkedIn Live And The Power Of Video – The Buyer’s Journey 07

    In today’s episode Len, Matt, and Josh discuss LinkedIn’s brand new video broadcasting/live streaming platform called LinkedIn Live. What is the Awareness Stage? The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. LinkedIn Live Ingrid Lunden on TechCrunch wrote a piece on the 600 Million global user social network of LinkedIn and how they have taken the next step in the medium with live video streaming. In summary, LinkedIn has rolled out an invite-only beta called “LinkedIn Live”. The…

    Matt McGrorty - March 12, 2019

  • The Awareness Stage – Fornite: Becoming Aware of the Power of Esports Marketing- The Buyer’s Journey 02

    This episode is all about the first stage of The Buyer’s Journey: Awareness. We’ll make you aware of the importance of this stage, as well as necessary tactics for maximum effectiveness in your digital marketing. Plus, Len, Josh, and Matt discuss Fortnite and the future of Esports advertising. What Is The Awareness Stage? The Awareness Stage is the first stage in The Buyer’s Journey. During the Awareness stage, a prospective customer realizes they have a need or are made aware of a problem. Here are two audience profiles that explain the difference between a need and becoming aware of a problem:…

    Matt McGrorty - March 04, 2019

  • What is The Buyer’s Journey? – The Buyer’s Journey 01

    We’ve re-branded! So, what is The Buyer’s Journey? First, it’s the name of our brand new podcast! And secondly, The Buyer’s Journey is the journey that prospective clients and customers go on when deciding to purchase a product or service. This journey is broken up into five stages or steps: Awareness, Consideration, Purchase, Retention, and Advocacy. As Commexis shifts it’s tactics and processes to adhere to this new philosophy, so too must our content. Each weekday you’ll be able to hear analysis of the latest marketing news and what it means for your campaigns.  Here’s a quick overview of a few…

    Matt McGrorty - March 04, 2019

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