Category archive for ‘Consideration’

  • Data Privacy Worries: Google and Mastercard’s Data Tracking Deal

    On today’s Commexis Cast we talk about a recent Bloomberg report on a “secret” deal between Mastercard and Google that allowed Google to buy access to credit card purchase information. Google’s goal is to use this information to better track online advertisements that lead to offline transactions. However, news of the deal is causing some anxiety over consumer data privacy rights. While this deal took place last year, many are calling it “secret” for lack of coverage and announcement. That said, this is far from the first time Google and Mastercard have worked together. The Data Privacy Worries In particular, there…

    Matt McGrorty - September 04, 2018

  • Expandable Featured Snippets, Building Trust in The Consideration Phase of The Buyer’s Journey

    One huge way to ensure customers to your site is by having excellent content. Coincidentally, having amazing content also helps Google rank your site better using featured snippets and expandable featured snippets. As Commexis SEO Project Manager Amy explains in her video, featured snippets are little blocks of text and images that give information to a user’s Google search. They’re sometimes called “rich snippets”, as well. Phillip, Amy, and I discuss featured snippets on the podcast frequently, but here’s what you need to know: Featured snippets are excellent sources of quick, useful information. Google chooses the snippets carefully, so having…

    Matt McGrorty - August 21, 2018

  • An Easy Way to Boost Trust in Your Brand? Try an Influencer

    It’s day two of Influencer Marketing Week here at Commexis, and today we’re looking at how influencers can help bolster a potential customer’s faith in your brand as they progress along the buyer’s journey. As we discussed on The Commexis Cast yesterday, the buyer’s journey contains five “steps” a customer takes on their path to buying your product or service and maintaining a relationship with your business. One of the key steps before a purchase is the consideration stage. This stage takes place after the awareness stage, meaning a user should already know about, or be generally aware of, your…

    Matt McGrorty - August 07, 2018