Category archive for ‘Consideration’

  • US Adults Time Spent With Mobile Surpassing TV for First Time – The Buyer’s Journey 72

    For the first time US adults time spent on mobile is surpassing time spent with TV. In today’s episode we discuss what this means for both platforms! Federal Express According to eMarketer, 2019 marks the first year where US consumers will spend more time with their mobile devices than they do watching TV. As of 2019, the average US adult will spend more time on mobile devices (smartphones, tablets, etc), about 3 hours, 43 minutes, than they do with TV. The average US adult will spend 3 hours, 35 minutes watching TV this year, which equates to an 8 minute difference….

    Matt McGrorty - June 13, 2019

  • FedEx’s Express Delivery Contract With Amazon Is Ending – The Buyer’s Journey 71

    FedEx’s express delivery contract with Amazon is ending. Now the shipping giant now aims to focus on the broader e-commerce market. We discuss what this means for Amazon. Federal Express Last Friday, FedEx announced it will not be renewing its express delivery contract with Amazon. FedEx said in their statement that this change will not impact any existing contracts with Amazon. In addition, FedEx says that “ is not FedEx’s largest customer. The percentage of total FedEx revenue attributable to represented less than 1.3 percent of total FedEx revenue for the 12-month period ended December 31, 2018.” FedEx continues, “There…

    Matt McGrorty - June 12, 2019

  • Google Core Algorithm Update: The First Numbers – The Buyer’s Journey 70

    A new Google core algorithm update is rolling out this month and we’ve got numbers on the initial effects of the changes. Google’s Core Algorithm Update Earlier this month Google pre-announced a new core algorithm update. This is a big change, as typically Google doesn’t give notice on core algorithm updates. Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that: — Google SearchLiaison (@searchliaison) June 2, 2019…

    Matt McGrorty - June 11, 2019

  • Podcast Ad Revenue Up 53% in 2018! – The Buyer’s Journey 68

    Podcast ad revenue grew 53% in 2018 totaling $478 million last year. But is advertising on podcasts right for your business? We discuss! On The Up and Up New research by IAB and PwC shows that podcast ad revenue has grown significantly in 2018. Here are some quick hit numbers: U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018. That’s a growth of 53% from $314 million in 2017. Direct response ads are down by over 20% for podcasts, from 73% in 2016 to 51.6% in 2018. The report also predicts that domestic podcast marketplace revenues…

    Matt McGrorty - June 07, 2019

  • New Coke is Back! Thank Stranger Things Season 3! – The Buyer’s Journey 67

    The widely panned New Coke is back for a limited time thanks to a promotion with Stranger Things Season 3! We discuss how the beverage was given new life for a marketing campaign in today’s episode. New Coke: The Ressurection New Coke is back! If you were someone who was alive in 1985 (unlike myself) then you might be familiar with why this is significant (or just, you know, cool). In 1985 Coke decided to re-brand, and retool, the classic Coke formula, hence: New Coke. Unfortunately, the new formula faced significantly backlash! Fans didn’t like the new taste and they didn’t…

    Matt McGrorty - June 06, 2019