Category archive for ‘Consideration’

  • LinkedIn’s Fake Profile Problem – The Buyer’s Journey 33

    LinkedIn has a fake review problem, but it’s unclear how bad it is and how to stop it. We dive deep in today’s episode. The Consideration Stage: A Refresher The Consideration Stage is the second stage of The Buyer’s Journey. It involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase. LinkedIn’s Fake Profile Problem Kerry Flynn on Digiday reports that LinkedIn’s fake profile problem is causing a lot of trouble, especially for businesses trying to recruit. “The profiles typically have very limited information or are duplicates,”…

    Matt McGrorty - April 16, 2019

  • Amazon Introduces Mobile Video Ads – The Buyer’s Journey 23

    Amazon is bringing a subtle change to their mobile app: video ads! We discuss the e-commerce companies slow roll-out and what this signals going forward. The Consideration Stage The Consideration Stage is the second stage of The Buyer’s Journey and involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase. Amazon’s Mobile Video Ad Play As Search Engine Land’s Greg Sterling reports, Amazon will be slowly rolling out video ads on it’s mobile app. The ads will be placed at the top of search results, the same…

    Matt McGrorty - April 02, 2019

  • Instagram Adds In-App Purchases! – The Buyer’s Journey 19

    Purchasing on Instagram just got a whole lot easier. Now, users can buy products from select retailers with just a few taps in-app. The team discusses what this means for Instagram and e-commerce as a whole. The Purchase Stage The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What does your product’s packaging look like?…

    Matt McGrorty - March 27, 2019

  • Google Removes More Than 100 Bad Ads Per Second! – The Buyer’s Journey 18

    Scam ridden ads, fake click-bait articles, and fraudulent advertisers aren’t just bad for Google, they’re bad for the whole industry. On today’s show, we discuss Google’s latest blog post explaining how they’ve banned over 3.2 billion ads, or 100 ads per second! The Consideration Stage The Consideration Stage is the second stage of The Buyer’s Journey and involves two main components: researching a brand’s product and choosing where to buy that product. This then leads customer’s into the Purchase phase. A Scam By Any Other Name Would Be Just As Annoying On the internet, a lot of people don’t like…

    Matt McGrorty - March 26, 2019

  • Mobile Search on Google Gets a Visual Boost – The Buyer’s Journey 13

    Mobile search is big. There’s no denying the power of being able to find any answer to any question at your fingertips. Did you know: 3 in 4 smartphone owners turn to mobile search first to address their immediate needs, according to Google in 2017. Mobile search isn’t going anywhere anytime soon, and Google has made an excellent quality of life improvement in their latest update. How Picturesque Google is increasing the number of thumbnail images present in certain search results. Barry Schwartz on SearchEngineLand has a great picture showing this. Park Ranger also has some excellent charts showing the drastic…

    Matt McGrorty - March 19, 2019

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