Category archive for ‘Purchase’

  • Amazon’s Latest Expansion: Shipping and Logistics Services – The Buyer’s Journey 34

    Amazon is tackling logistics services with the brand-new Amazon Shipping. We explain the details of the newest competitor to USPS, UPS, and FedEx. The Purchase Stage: A Refresher The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What does your product’s packaging look like? If you offer a service, what does the online portal look…

    Matt McGrorty - April 17, 2019

  • Walmart Brings Voice Controlled Shopping to Google Assistant – The Buyer’s Journey 24

    Watch out Amazon, Walmart is introducing voice controlled purchasing to Google Assistant voice search with some helpful additional features not found with Alexa. The Purchase Stage The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But just because this is the center of the stage doesn’t mean it’s the only thing that matters. For example: how is a customer purchasing your product? What does your product’s packaging look like? If you offer a service, what does the online portal look like? On what…

    Matt McGrorty - April 03, 2019

  • Amazon Prime’s Amazon Day Shipments and The Purchase Stage – The Buyer’s Journey 14

    Amazon is changing up eCommerce shipping once again, now by offering to ship Amazon Prime member’s packages on a set day every week. Who is this change for, and what does Amazon gain? We discuss this and more on today’s episode. Ship It, Ship It Good Amazon’s new service for Amazon Prime members, aptly named Amazon Day, will allow members to set a weekly delivery day. This new service is targeted towards users living in high-theft areas, or for individuals who want to save on cardboard. Sarah Perez on TechCrunch reports that Amazon Day is part of Shipment Zero, Amazon’s…

    Matt McGrorty - March 20, 2019

  • The Struggle Against the Retail Apocalypse – The Buyer’s Journey 09

    In today’s episode the team discusses the retail apocalypse. What is it? Is it as real as everyone thinks? And what are retailers’ strategies going forward? The Retail Apocalypse Our potentially morbid conversation today began because of the news that The Gap Inc. will be splitting into two companies. Zacharay Crockett on The Hustle reports that the primary reasons for this are the result of Old Navy’s success. The brand brought in $8 billion in sales alone, and has risen to the #2 clothing brand in the U.S. It’s important to keep in mind that all of Gap Inc’s other…

    Matt McGrorty - March 13, 2019

  • Millennial Buying Habits and The Purchase Stage of the Buyer’s Journey – The Buyer’s Journey 04

    Today’s episode is all about the Purchase stage of The Buyer’s Journey. What is it? How does it work? Listen in and find out! Plus, it seems like there isn’t a single industry that millennials aren’t killing these days. So, our resident millennials Josh and Matt discuss an eMarketer report on millennial buying habits and offer anecdotes and suggestions to retailers looking to capture this diverse audience. What is the Purchase Stage? The purchase stage of The Buyer’s Journey is easiest to explain. To simply put it, the Purchase Stage is when your customer purchases your product or service. But…

    Matt McGrorty - March 06, 2019

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