Category archive for ‘Purchase’

  • LinkedIn Algorithm Update Boosts Engagement for You! – Commexis Cast Short, Oct. 29, 2018

    HOORAY! LinkedIn has changed their feed algorithm! But what does that mean for your posts?  We’ve covered a lot of LinkedIn’s updates to their platform on this show, and some have been better than others. That said, I’m very excited about LinkedIn’s new algorithm change. Here’s why: The adjustment is aimed to help smaller creators (like us) and individuals get more engagement on their posts. If you’re anything like me, you may have noticed a bit of an engagement drought on LinkedIn. A drought you likely aren’t seeing on other social media platforms like Facebook, Twitter, and Instagram. The LinkedIn…

    Matt McGrorty - October 29, 2018

  • Facebook Video Woes: Inflated Metrics and a Lawsuit – Commexis Cast, October 18, 2018

    Facebook is facing yet another controversy, this time focusing on Facebook video metrics. As David Meyer explains on Fortune, a new lawsuit filed against the social media company claims the 2016 announcement of an error in the total views on a video were inflated by about 60-80%, according to insights found in 80,000 internal Facebook communications. However, the amended claim states that inflation numbers ranged from 150% – 900%. Facebook Inflation Nation What I’m most interested in is the conversation that began on Twitter with a tweet from Jason Kint, the CEO of Digital Content Next. This. — Jason…

    Matt McGrorty - October 18, 2018

  • Visual Search: Snapchat and Amazon Come Together! – Commexis Cast, September 28, 2018

    On Monday, Snap and Amazon announced a partnership to bring visual search features to Snapchat. What does this mean? In essence, users will be able to scan a logo or barcode of a product and have Amazon listings appear. What’s particularly fascinating about this is the ability to find a specific product among a line of similar products with the same logos (such as shoes). TechCrunch reports that this is due to a two pronged process. Snapchat analyzes the image, determining if it is a QR Snapcode, object, or song. Then, Amazon’s machine learning recognizes the unique markings of a…

    Matt McGrorty - September 28, 2018

  • User Experience Is Key for Your Potential Customers in Purchase Stage of the Buyer’s Journey

    No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam. I schedule as many appointments as I can online, and I did the same here. Typically, I expect the scheduling portion of these sites to be the worst. I can vividly remember the frustration and confusion I’ve felt in the past trying to pick my time slot, only to find…

    Matt McGrorty - August 29, 2018

  • Commexis Cast – August 15, 2018: The Double-Edged Sword of Retailers Partnering with Amazon

    On today’s Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative. It is Wednesday, which means it’s time to talk about the purchase phase of the Buyer’s Journey. Purchase is the third step, following consideration. During the purchase stage your user/client/customer has already become aware of your brand, and have done their due diligence to determine which businesses they may want to purchase from. Now, your user is looking at things such as: shipping cost, stock availability, estimated arrival time,…

    Matt McGrorty - August 15, 2018