Category archive for ‘Retention’

  • Facebook and Snapchat US Time Spend Forecasts Lowered by eMarketer – The Buyer’s Journey 64

    eMarketer is lowering US Time Spend forecasts for Facebook and Snapchat while Instagram’s time spend will rise. We discuss in today’s show. Facebook US Time Spend Forecasts Lowered A new report by eMarketer lowers their US Time Spend forecasts for this year. In 2018, Facebook’s average daily time spent on platform by adult users fell by 3%.  According to the report, in 2019 US adult Facebook users will spend an average of 38 minutes per day on the platform (on all devices). That’s down 2 minutes from eMarketer’s previous forecast. In addition, eMarketer expects average daily time will drop to…

    Matt McGrorty - June 03, 2019

  • New Leak Shows $9.99 Uber Eats Unlimited Delivery Pass – The Buyer’s Journey 63

    A new leak reveals an unlimited delivery pass for Uber Eats at an affordable $9.99. Are subscriptions the future for food-delivery services? We discuss! Facebook’s Community Standards Report Uber is changing it up once again! A new leak reveals a new subscription service for the Uber Eats food-delivery platform. The pass was first reported on by Josh Constine on TechCrunch. For $9.99 a month, the pass would waive the 15% service fee for ordering. The pass was discovered by Jane Manchun Wong, a reverse engineering specialist and a frequent tipster for Tech Crunch.  Uber on Uber Eats Pass: "This is a really…

    Matt McGrorty - May 30, 2019

  • Facebook’s Community Standards Report – The Buyer’s Journey 62

    Facebook’s community standards report is here, a look into how well the platform is doing mediating posts on the platform. We discuss! Facebook’s Community Standards Report Mark Zuckerberg believes that time spent on Facebook should be quality time. To that end, he has less worry about users staying on site longer and focuses on more time well spent. Facebook’s latest algorithm update that puts greater emphasis on posts from your best friends is one example of this mentality. Appropriately enforcing your community standards is another. Facebook’s community standards report is here offering a peak at how Facebook has handled this…

    Matt McGrorty - May 29, 2019

  • Chatbots Could Be Help Push $112 billion for Retailers by 2023 – The Buyer’s Journey 56

    Chatbots are becoming more popular, and a new study by Juniper Networks suggests they might help retail sales make $112 billion by 2023. The Advocacy Stage: A Refresher The Advocacy stage of The Buyer’s Journey focuses on your former and current clients/customers advocating for your brand. This advocacy can come in many forms. These forms include reviews on Amazon and Google and word-of-mouth between friends and families. Positive comments on social media can also be particularly effective. The Advocacy stage also encapsulates influencer marketing. While an influencers do receive compensation for positive comments from your brand, it’s still positive advocacy….

    Matt McGrorty - May 17, 2019

  • Google Search Results List Podcast Shows and Episodes! – The Buyer’s Journey 55

    Google search results list podcast episodes within the SERP page, allowing you to click to listen to any podcast you find that’s already on Google Podcasts. The Retention Stage: A Refresher The Retention stage of The Buyer’s Journey focuses on maintaining relationships with your current customers and clients. Ideally, your clients will be so happy with their experience that they’ll make another purchase from you. But clients and customers don’t always do this without a little push. There are specific tactics that are particularly effective during the Retention stage. One of the biggest tools is email marketing campaigns. Google Search…

    Matt McGrorty - May 16, 2019