Category archive for ‘Retention’

  • Facebook Groups Gain Pixels, Allowing for Easier Tracking – Commexis Cast, August 30, 2018

    Facebook Groups are booming. Now, Facebook is looking for ways to help brands and marketers cultivate better data on engagement in this page type. On today’s Commexis Cast, we discuss why this search is due to Facebook’s newsfeed growth slowing, and demand from brands to gain access to this information. That’s where the pixel comes in. A Pixel is Worth a A Thousand Words Facebook groups are getting a pixel, which will allow marketers to better track users being sent to other sites from within the Group. Pixels are tracking tags added to sites that allow better information tracking for marketers….

    Matt McGrorty - August 30, 2018

  • The Buyer’s Journey: MoviePass’ User Retention Trouble

    Although I canceled my MoviePass subscription before the tidal wave of changes to their user agreement, I continued to keep my eye on the aftermath of its wake. The importance of a strong relationship between consumers and their chosen service providers could not be understated, and the inept marketing retention of the MoviePass service is an excellent case study of this. The key here is that people choose who they’re going to give their business to and do so with the understanding that they know what they’re paying for before they make their purchase decision. When companies like MoviePass repeatedly redraw…

    Adam Weaver - August 16, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018