Category archive for ‘Retention’

  • Amazon’s Q2 Earnings Report 2019 – The Buyer’s Journey 80

    As marketers we use a lot of platforms for our marketing efforts. This is the first in a series of episodes focusing on the Q2 earnings reports of each of a few of those platforms. Today, we’re looking at Amazon’s Q2 earnings report and we’ve got a breakdown of everything you need to know. Q2 Earnings Report Quick Numbers Here are a couple quick-hit numbers on one of the largest social media platforms via Eugene Kim on CNBC: EPS: $5.22 vs. $5.57, according to analysts surveyed by Refinitiv Revenue: $63.4 billion vs. $62.5 billion, according to Refinitiv AWS: $8.38 billion…

    Matt McGrorty - August 02, 2019

  • Facebook’s Q2 Earnings Report 2019 – The Buyer’s Journey 78

    As marketers we use a lot of platforms for our marketing efforts. This is the first in a series of episodes focusing on the Q2 earnings reports of each of a few of those platforms. Today, we’re looking at Facebook’s Q2 earnings report and we’ve got a breakdown of everything you need to know. Q2 Earnings Report Quick Numbers Here are a couple quick-hit numbers on one of the largest social media platforms via Salvador Rodriquez on CNBC: Earnings: $1.99 cents per share vs. $1.88 per share, forecast by Refinitiv Revenue: $16.9 billion, vs. $16.5 billion, forecast by Refinitiv Daily…

    Matt McGrorty - July 31, 2019

  • Take Advantage of Amazon Prime Day With Your Email Marketing – The Buyer’s Journey 77

    Amazon Prime Day, one of the biggest e-commerce days in the year, is next week, and we have tips to get some of that attention to your business. Prime Numbers Jennifer Cannon on Marketing Land has a fantastic piece on taking advantage of Amazon Prime Day’s e-commerce buzz using email marketing. First, let’s look at some numbers on Prime Day: Cannon points out that “last year’s event generated more than $4 billion in sales, according to Internet Retailer.” Last year during Prime Day, E-commerce brands who sent emails to their subscribers saw a rise in open rates, specifically in emails…

    Matt McGrorty - July 11, 2019

  • Facebook and Snapchat US Time Spend Forecasts Lowered by eMarketer – The Buyer’s Journey 64

    eMarketer is lowering US Time Spend forecasts for Facebook and Snapchat while Instagram’s time spend will rise. We discuss in today’s show. Facebook US Time Spend Forecasts Lowered A new report by eMarketer lowers their US Time Spend forecasts for this year. In 2018, Facebook’s average daily time spent on platform by adult users fell by 3%.  According to the report, in 2019 US adult Facebook users will spend an average of 38 minutes per day on the platform (on all devices). That’s down 2 minutes from eMarketer’s previous forecast. In addition, eMarketer expects average daily time will drop to…

    Matt McGrorty - June 03, 2019

  • New Leak Shows $9.99 Uber Eats Unlimited Delivery Pass – The Buyer’s Journey 63

    A new leak reveals an unlimited delivery pass for Uber Eats at an affordable $9.99. Are subscriptions the future for food-delivery services? We discuss! Facebook’s Community Standards Report Uber is changing it up once again! A new leak reveals a new subscription service for the Uber Eats food-delivery platform. The pass was first reported on by Josh Constine on TechCrunch. For $9.99 a month, the pass would waive the 15% service fee for ordering. The pass was discovered by Jane Manchun Wong, a reverse engineering specialist and a frequent tipster for Tech Crunch.  Uber on Uber Eats Pass: "This is a really…

    Matt McGrorty - May 30, 2019

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