Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a user listening to a song on Pandora has to hit the share button, and then the “Share on Snapchat” button. Then, Snapchat will open to a snap themed around the album art of the song. Users can then send the song to a friend who will be able to listen…
Matt McGrorty - July 13, 2018
Today’s Commexis Cast discusses an anecdotal reports of YouTube’s increase ad serving on longer videos, as well as creators tweaking their content length to better match YouTube’s algorithm. Amy Gesenhues on Marketing Land reported that Dan Shure, SEO consultant and podcast host, found that 6 ads were being served on a 17 minute long YouTube video. The ads consisted of two skippabled pre-roll, two mid-roll ads a third of the way through the video, and two mid-roll ads two-thirds of the way through the video on the Maschine Master’s channel. You can find a link to a video showcasing the…
Matt McGrorty - July 06, 2018
Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our Videographer/Podcaster Matt: Question (Q): What’s your favorite movie, and why? Answer (A): There are a lot of movies I absolutely adore, but Mad Max: Fury Road is probably my favorite. I think I saw it in theaters about 3 times? I couldn’t get enough of it. There are a lot of reasons why it’s my favorite, but there are two in particular that come to mind: the writing and the cinematography. The plot is set-up…
Matt McGrorty - May 31, 2018
Today’s Commexis Cast discusses the latest improvements to Facebook Live including cross-posting functionality and a rewind feature! The news comes from a blog post by Facebook Product Manager Matt Labunka. The major announcement of these updates is the live cross-posting ability. Now, brands can have a Facebook Live stream to their own brand page, a sponsors page, and much more. Labunka gives an example of the World Surf League that streamed a competition on their page, while a sponsor and an athlete cross-posted it on their pages. By doing so, the World Surf League was able to acquire “more than 1.5M…
Matt McGrorty - May 11, 2018
Today’s Commexis Cast discusses CNN’s latest investigation that found over 300 brands had ads running on YouTube channels that promoted Nazism, white nationalism, pedophilia, conspiracy theories, and North Korean propaganda. CNN reports that companies such as Amazon, Facebook, Netflix, Under Armour, and more unintentionally helped financed these channels. Many of the brands said they had no idea their ads were running on this content before it was brought to their attention by CNN, and those that did were already in talks to have it removed. This comes following a multitude of YouTube brand safety controversies in the past. From the…
Matt McGrorty - April 23, 2018