Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a…
Matt McGrorty - July 13, 2018
Today’s Commexis Cast discusses an anecdotal reports of YouTube’s increase ad serving on longer videos, as well as creators tweaking their content length to better match YouTube’s algorithm. Amy Gesenhues on Marketing Land reported that Dan Shure, SEO consultant and podcast host, found that 6 ads were being served on…
Matt McGrorty - July 06, 2018
Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our Videographer/Podcaster Matt: Question (Q): What’s your favorite movie, and why? Answer (A): There are a lot of movies I absolutely adore, but Mad Max: Fury…
Matt McGrorty - May 31, 2018
Today’s Commexis Cast discusses the latest improvements to Facebook Live including cross-posting functionality and a rewind feature! The news comes from a blog post by Facebook Product Manager Matt Labunka. The major announcement of these updates is the live cross-posting ability. Now, brands can have a Facebook Live stream to their…
Matt McGrorty - May 11, 2018
Today’s Commexis Cast discusses CNN’s latest investigation that found over 300 brands had ads running on YouTube channels that promoted Nazism, white nationalism, pedophilia, conspiracy theories, and North Korean propaganda. CNN reports that companies such as Amazon, Facebook, Netflix, Under Armour, and more unintentionally helped financed these channels. Many of…
Matt McGrorty - April 23, 2018
Today’s Commexis Cast discusses LinkedIn’s release of Snapchat-esque video filters for their mobile app, and the early roll out of native video uploading to the platform for businesses. In a move that has surprised many and bored others, LinkedIn has released a new feature to their mobile app: video filters….
Matt McGrorty - March 22, 2018
Today’s Commexis Cast details how the latest Facebook news feed algorithm is cutting into publishers branded content revenue, and how this will affect your favorite video content on the platform. Digiday’s Sahil Patel spoke with four publishing sources who said that they have a “50-70 percent margin on custom branded…
Matt McGrorty - January 22, 2018
Today’s Commexis Cast discusses YouTube’s changes to its Partner’s Program that are meant to ensure better brand safety for advertisements on the platform. AdWeek’s Lauren Johnson reports that the YouTube Preferred Partners Program, which has seen major controversies in the past, will now have each second of each video vetted…
Matt McGrorty - January 17, 2018