Commexis Cast Daily – Apr. 11, 2018: New Report Shows Tailored E-mail’s Effect on Consumers

Today’s Commexis Cast discusses Bluecore’s latest report on Business Wire explained the benefits of tailored e-mail marketing and what brands can do to increase their success rates. Bluecore’s report, which gained “proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400 retail clients” from October 2016 to September 2017, exemplified the following:

  • E-mails that show a product a consumer has already seen while “window shopping” or had already placed in their shopping carts had open rates of 40 percent.
    • E-mail reminders for abandoned shopping cards generated sales 2 percent of the time.
  • Shoppers love discounts on items they’re interested in. 10% of users who received an discount e-mail on an item they were interested in click through to a brand website.
  • Consumers like to be reminded of technology, leisure, and food.
    • Just under 11% of food and leisure e-mails, and just under 12% of technology e-mails results in a purchase.

Finally, Bluecore found that several e-mail marketing tactics were being under utilized by marketers. For example, “barely one in four marketers employ” price reduction or new product messaging, “[a]nd only one in ten use email to alert browsers that out-of-stock merchandise is available again.”

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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