Commexis Cast Daily – Apr. 13, 2018: Snap Publishers’ Views Are Dropping Significantly Since Redesign

Today’s Commexis Cast discusses Snap publisher’s woes with the latest Snapchat redesign, some saying their views have dropped by more than half. Madison Malone Kircher has the full story on NYMag, where many publishers anonymously spoke to her about their worries since the latest Snapchat retooling.

For those unfamiliar, Snapchat released a redesign to their app that aimed to separate content from user’s friends and content from publishers. Previously, the content had lived one page where users could find their friend’s Snap stories, and then the publisher content. Now, a page is devoted to each.

One source that Kircher spoke with said that their number of viewers increased, but their time spent on the content went down. This is due in part to Snap’s automatic viewing system which queues up content from other publishers after another publisher’s story ends.

A few sources also discussed their dismay with the sales team response. You may remember that Snap laid off over 100 sales and marketing team members in March, as well as over 100 engineers.

Matt and Phillip discuss the problems with Snap’s redesign, as well as the worries that publishers are having.

Secondly, Tech Crunch reports that Instagram will be “borrowing” a feature from Snapchat. Instagram is testing “Nametags” which function almost identically to Snapcodes, the QR codes Snap users could scan to add on another as friends on the platform.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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