Commexis Cast Daily – Apr. 17, 2018: Google Updates Their Acceptable Ads Policy!

Today’s Commexis Cast discusses Google’s acceptable ads policy update which will allow drug rehabilitation facilities to begin advertising on the platforming, so long as their ads are vetted through a service called LegitScript. Paresh Dave broke the story on Reuters on Monday, where Google told him they would begin allowing rehab centers to advertise starting July.

Google typically retains high “editorial” control over the ads that can be run through their ad network, restricting ads for fireworks, firearms, and most recently bitcoin. Previously, advertising for drug rehabilitation was stopped in September due to scams and defrauders. This banning occurred just prior to the release of a piece on Verge showcasing different online scams.

Google’s willingness to open back up advertising opportunities for these centers is an interesting, and positive change to the policy. Though, it won’t be cheap for these rehab centers. To have the ads vetted, LegitScript “will charge $995 upfront and then $1,995 annually for vetting” according to Reuters.

LegitScript will be looking into 15 different criteria, including criminal background checks and license and insurance verification.

In the podcast, Phillip wondered why LegitScript was chosen as the arbiter of these checks. While I can’t give any clear reason, it’s clear their history and experience with security and big brands is certainly evident.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Tune in to more of the Commexis Cast Daily by checking out our YouTube and Soundcloud, and take us on the go on the iTunes Podcast Store and Stitcher.

Join the Commexis mailing list