Commexis Cast Daily – Apr. 20, 2018: Publishers Disappointed With Google Amp Stories Thus Far

Today’s Commexis Cast discusses publisher disappointment with Google AMP Stories, Google’s offering of a Snap/Insta story equivalent in search results built through the AMP page structure. The feature released about six months ago, and made available for all publishers to test the platform in mid February. We discussed on the show previously the the potential for Google AMP Stories to potentially change the way users read stories on search results, as well as the potential SEO boosts you’d receive to your site for having these pages.

However, it doesn’t seem that all has panned out as some expected. Max Willens on Digiday spoke to many publishers who felt uneasy with the progress of Google AMP Stories. The lack of monetization, as well as the inability to find stories unless using an experimental form of Google Search, means lower traffic due to the stories despite the effort being put in to create them.

Willens spoke to a Google spokesperson who said, “The purpose of the developer preview is not necessarily to drive traffic but to show what is possible with the technology and give publishers the space and freedom to experiment with this new format for visual storytelling.”

Matt and Phillip explains their thoughts on solutions to make Google AMP Stories the success that Google hoped it’d be.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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