Commexis Cast Daily – Aug. 31, 2017: Consumers Want to Buy Directly From Your Brand!

Commexis Cast Daily – Aug. 31, 2017: Consumers Want to Buy Directly From Your Brand!

Today’s Commexis Cast discusses an interview on Marketing Land by Greg Sterling with Astound Commerce, who released a new report showing consumers prefer dealing directly with brands rather than through retailers. Plus, the Cast comments on a New York Times article by Sapna Maheshwari’s about Fox’s experiment with 6 second ads during the Kid’s Choice Awards. Will 6 second ads help the NFL’s viewership ratings, or is 6 seconds just too short? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Lead Digital & Creative Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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