Commexis Cast Daily – Nov. 03, 2017: Influencer Ad Fraud Stats You Won’t Believe!

Today’s Commexis Cast discusses the rampant numbers revolving around influencer ad fraud, and Amazon’s latest roaming marketing tactic coming to a city near you. Digiday’s Shareen Pathak reports reports that “a single days worth of posts with #ad or #sponsored contained 50% or more of fake engagement, ” with only about 1/5th of total engagement coming from real people. Check out her break down for even more eye-opening stats. Plus, Andria Cheng follows Amazon’s Treasure Truck in her eMarketer article. Is this a mainstay for Amazon, or just the latest marketing tactic? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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