Commexis Cast Daily – Nov. 06, 2017: Branded Content and The Average Cost of a Mobile User

Today’s Commexis Cast discusses eMarketer’s latest numbers on branded content headlines and the average cost of a mobile app user. Rahul Chadha reports that the clickthrough rate of headlines with 90-99 characters was 0.43% higher than those with fewer letters. How will this effect your content marketing, if at all? Phillip breaks down whether this info is helpful to your campaign or not.

Mobile apps are still a hot ticket for many business, and eMarketer’s Rimma Kats explains how much money a company will have to spend to get the users they want. For example, an app install of an app might only run $4.12 per user, but the average cost of a user signing up for a subscription in-app is $162.22 per user.

Plus, Sahil Patel on Digiday has a list of some of the most interesting comments heard at the Digiday Video Anywhere Summit. From shots fired at Facebook, to hopeful optimism for the future, there’s sure to a be a comment that will surprise you.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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