Commexis Cast Daily – Nov. 08, 2017: A Major Facebook Messenger Upgrade is Coming For Businesses!

Today’s Commexis Cast discusses Facebook Messenger’s website plug-in beta launch, as well as the latest upgrades which allow for retargeting ads and sponsored messages. Tech Crunch’s Sarah Perez explains all the new features of Facebook Messenger’s website plug-in, now in closed beta. The service will allow users to interact with brands through an on-site Messenger window, and have all of the features that have been added such as payments, bots that understand natural language, and more. In addition, conversations will carry over into the Messenger app and Facebook desktop application, allowing more uninterrupted brand interaction. You can sign-up here to be notified when the changes go public.

But that’s not all the Messenger news! Allison Schiff on AdExchanger gives more details on the cross platform potential of Facebook messenger’s latest 2.2 update. Brands will be able to retarget customers based on information gained while the user was using the Messenger app on their site, as well as send sponsored messages to users who have had previous interaction with the brand through Facebook Messenger. Schiff continues, “Out of the 70 million businesses with a presence on Messenger, more than 20 million use the platform to actively communicate with their customers,” so expect B2C businesses to gain serious traction and conversions with this tool.

Plus, Twitter has officially doubled the character limit of tweets from 140 to 280. The company stated some of the reasoning was to allow languages with longer sentences structures to better convey information. Whether that’s true or not, if we’re lucky, maybe this will reduce the number of painstakingly long tweet chains. Here’s to hoping.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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