Commexis Cast Daily – Nov. 09, 2017: 45% of Americans Use Facebook For News, Says Pew Research!

Today’s Commexis Cast discusses the latest study from Pew Research Center revealing that 45% of Americans get their news from Facebook, LinkedIn and Microsoft are teaming up to help craft resumes, and Facebook has unveiled a budget optimization tool.  Marketing Land’s Amy Gesenhues breaks down the specifics of the Pew study which finds that 67% of Americans getting their news from social media overall. In addition, the next leading social site for news is YouTube at 18%, and then Twitter at 15%.

Facebook has unveiled a brand new budget optimization tool in Facebook business blog post Wednesday. Facebook said, “advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.”  

Will this replace a PPC specialist, or merely help lighten the load? The Cast weighs in.

Finally, Miscrosoft Word has added a LinkedIn resume assistant plug-in to the word processor, allowing users to get help crafting their resumes, as well as see job listings all in-app. The assistant will gain insight from millions of LinkedIn member profiles and show how real professional describe their own jobs, which is sure to be a hit. Coincidentally, Commexis is currently hiring a Chief Branding Officer and a Digital Account Coordinator, so this is the perfect opportunity to try out Word’s new update.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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