Commexis Cast Daily – Nov. 14, 2017: Snapchat Context Cards Come to Filters, and Facebook Events Get a Rebranding

Today’s Commexis Cast discusses Snapchat adding context cards to it’s sponsored filters and lenses, Facebook’s Events app is getting a rebranding, and e-mail marketing is expected to generate $20 billion this holiday season.

Following Snap’s painful third quarter earning’s report, Snap has unveiled their latest advertising opportunity with the expansion of context cards. Business Insider’s Alex Heath explains more. Originally, context cards allowed users to swipe up to gain more information on the places they saw in their friend’s snaps, given that the friend was using a business geotag. Now, context cards are coming to sponsored filters and lenses, which will allow businesses to advertise beyond “word of snap”, as well as track ROI from the associated links.

Facebook is taking a shot at Yelp and Foursquare with the launch of Facebook Local, a redesign of the Facebook Events app. Tim Peterson on MarketingLand breaks down all the features of the app, including searching through Facebook’s event listing, RSVP-ing to events, and more. Will this help Facebook gain more traction, or is it another app in a sea of similar offerings? The Cast weighs in.

Finally, Adobe predicts over $20 billion will be generated from e-mail marketing this holiday season. Jess Nelson dives into the findings on MediaPost, which include predictions “that online sales will increase 13.8% year-over-year to $107.4 billion, with Cyber Monday becoming the largest online shopping day in history with $6.6 billion in sales.”

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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