Commexis Cast Daily – Nov. 15, 2017: Mozilla Breaks Up with Yahoo, and LinkedIn Wants To Get You Hired

Today’s Commexis Cast discusses Mozilla’s move to break its contract with Yahoo, the power of co-viewing on OTT devices for brands, and LinkedIn’s new career advice service.

TechCrunch’s Frederic Lardinois reports that with Firefox’s latest update, Mozilla has terminated their five year contract with Yahoo in favor of using Google as the default search engine for the platform. Because of this break, Google will now be the default search engine for Firefox in most of the world, with the exception of countries like China and Russia.

eMarketer’s latest report shows how powerful co-viewing can be for brands advertising on an OTT service. Rimma Kats explains that “over half (56%) of respondents who co-view OTT content said they talk about the products and brands they see. And nearly as many (45%) said they would change someone else’s mind about a product or brand they see during a co-viewing session.” This is good news for brands looking to get their message out there on the Hulu’s of the world.

Finally, LinkedIn has launched a free career advice service today on it’s platform. Users will be able to select the type of advice they want to receive, or give, and matches will be created based on mutual interests, brand awareness, and more. The communication in the peer-to-peer mentor program will be all done through LinkedIn’s messaging platform, making contact even easier. Len and Phillip discuss how this service might help some individuals not only make connections, but give helpful job advice and expectation management for job seekers. Speaking of which, Commexis currently has two jobs open for applications on the platform, a Chief Branding Officer and an Account Coordinator, so apply now!

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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