Commexis Cast Daily – Oct. 09, 2017: Google AMP’s Fast Frustrations

Today’s Commexis Cast discusses Digiday’s Ross Benes’ new piece on Google Amp loading pages too quickly before ads can be loaded and seen. Benes spoke with multiple anonymous sources who expressed dissatisfaction with Google’s mobile initiative. Phillip and Len break down what AMP is, and how much it’s helping. Plus, Fusion Media announced that they’ll give bonuses to advertisers to create better, more engaging ads on their sites. Will this be a breakaway success, or just one more metric for advertisers? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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