Commexis Cast Daily – Oct. 10, 2017: Retailers and the 26 Year Old Millennial

Today’s Commexis Cast discusses Ellen Bryon’s report on the Wall Street Journal about retailers new targeted demographic: the 26-year-old millennial. These new homeowners are a different breed from their Gen X counterparts and often hit life milestones at a slower pace than previous generations. With extracurricular activities, video games, and other factors affecting their ability to learn certain home maintenance and improvement skills, many retail stores are creating video tutorials to answer simple questions. The Cast breaks down just how effect this has been for the retailers, and how important video can be for your business.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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