Commexis Cast Daily – Oct. 13, 2017: Is Influencer Marketing As Good as You Think?

Commexis Cast Daily – Oct. 13, 2017: Is Influencer Marketing As Good as You Think?

Today’s Commexis Cast discusses a story by Digiday’s Shareen Pathak on DSW’s use of influencer marketing. Other companies, such as Pinterest, are creating new initiatives to connect influencers and brands, as well. But some studies suggest that influencer marketing is rife with ad fraud potential. Is influencer marketing the next big thing, and will it work for our brand? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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