Commexis Cast Daily – Oct. 16, 2017: Safari’s Attack on 3rd Party Tracking

Today’s Commexis Cast discusses Apple’s latest update to Safari, which aims to hinder the effectiveness of third-party tracking software. Marketing Land’s Tim Peterson reports that Facebook’s ability to track web visits on third-party pages has been reduced due to the browser update, which might spell trouble for advertisers. And Ross Benes on Digiday tells of publisher woes with the new app, some of which have lost 10-20% of their CPM going into the 4th quarter due to the update. What does this mean in the broader picture? And what should you do in the advent of these changes? Phillip and Len tell all.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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