Commexis Cast Daily – Oct. 17, 2017: Brands Seek Amazon Alternatives

Today’s Commexis Cast discusses brands looking for alternatives to Amazon partnerships, fearing the e-commerce site will attempt to undercut prices with its own brand name products. And brand worries are more solid than before, as Amazon pushes into the sports apparel market and pressures companies to list entire inventories on Amazon. Digiday’s Seb Joseph interview’s representatives from Kellogs and Coca-cola to learn hypothetical options for each brand. Plus, MediaPost’s Laurie Sullivan reports that publishers lost $15.8 billion in revenue this year from ad-blocking. What does this mean for the future? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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