Commexis Cast Daily – Oct. 18, 2017: Fake News Ad Fraud Hits Snopes, Politifact

Today’s Commexis Cast discusses fake news ad fraud affecting Snopes and Politifact, as well as potential Russian use of ad platform Outbrain. The New York Times’ Daisuke Wakabayashi and Linda Qui report that Google Ad Sense placed fake news ads onto fact checking sites Snopes and Politifact. The sites stated that they had no ability to alter what ads displayed on their site through Google Ad Sense. The Cast lays out what this means going forward. Plus, Craig Silverman reports on Buzzfeed that content recommendation ad network Outbrain will begin investigating whether Russians used the platform to spread propaganda.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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