Commexis Cast Daily – Oct. 23, 2017: Snap Shows Add Programmatic Advertising

Today’s Commexis Cast discusses Snap’s shift to programmatic advertising for their Snapchat shows, and Google begins replacing the first-click attribution model. Digiday’s Sahil Patel reports that Snap will begin using programmatic advertising in its shows following some lackluster results filling in the ad space. How much will this help Snap gain ad dollars against other social platforms? The Cast weighs in. Plus, MediaPost’s Laurie Sullivan reports that Google Attribution has been rolled out to thousands of marketers. The new tool hopes to eliminate the first click attribution model used in the past.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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