Commexis Cast Daily – Oct. 26, 2017: Amazon Key And Ad Platform Success

Today’s Commexis Cast discusses Amazon Key, the pitfalls and the triumphs, as well as the eCommerce site’s effectiveness as an ad platform. eMarketer’s latest report shows that Amazon is the fifth largest generator of digital revenues in the U.S.. Also, Amazon announced their latest product Amazon Key to a lukewarm response. Amazon Key will allow package deliveries inside your home, as well as access for friends, family, or in home-services, such as cleaning or dog walking.

Plus, some agencies are speaking out about Facebook’s service reps. A new piece on Digiday by Yuyu Chen describes Facebook reps as unresponsive, and in some cases side-stepping agencies to try and deal directly with brands. What does this mean for Facebook? And should agencies be worried? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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