Commexis Cast Daily – Dec. 04, 2017: Facebook Embraces the Pre-Roll Ad!

Today’s Commexis Cast discusses Facebook’s latest testing with pre-roll ads for Facebook Watch, and amazing numbers on the Duopoly’s ad growth for 2018. Digiday’s Shareen Pathak breaks down Facebook’s experiments with pre-roll ads despite the company’s prior distaste for the ad type. The goal is to potentially reduce the amount of views lost to mid-roll ads which many publishers are receiving complaints about from watchers.

Alison Weissbrot on AdExchanger dives deep on Google and Facebook’s projected ad growth for 2018. The industry is expected to grow, Weissbrot explains, to about $535 billion by the end of this year, and Google and Facebook’s current share of global digital ad investment, excluding China, sits at 84%. Here’s an excerpt on what this means for your business:

“Brands need to learn to live with Facebook and Google,” said Jonathan Barnard, head of forecasting and Zenith. “They and their agencies need as strong a partnership with these two platforms as possible. We don’t see anything to challenge that at the moment.”


Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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