Commexis Cast Daily – Sept. 11, 2017: Google Ad Words’ Guideline Changes: What You Need To Know

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Commexis Cast Daily – Sept. 11, 2017: Google Ad Words’ Guideline Changes: What You Need To Know

Today’s Commexis Cast is all about Google’s Ad Words policy changes in the advent of the iOS 11 release. MediaPost’s Laurie Sullivan reports that the changes will make potential conversion data expire in 24 hours, severely limiting the ability to plot out conversions beyond last click attribution. The article also reports, “50% of mobile website traffic share in North America occurs in Safari on iPhones” showing just how game changing the iOS update is. What does this mean for ROI data analysis going forward? How will this shift how advertisers spend their marketing dollars? The Cast weighs in.

Today’s cast: Len Ward (Commexis President), James Van Horn (Commexis Paid Placement Specialist), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Digital & Creative Strategist).

 

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- September 11, 2017

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