Commexis Cast Daily – Sept. 12, 2017:  Online and Mobile Video Takeover!

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Commexis Cast Daily – Sept. 12, 2017: Online and Mobile Video Takeover!

Today’s Commexis Cast discusses the rise of online video, both in ad spend and on social media engagement. First, Quartz’s John Detrixhe reports that mobile internet ad spend will increase dramatically to about $75.7 billion collectively from 2016 – 2019. Second, eMarketer’s Rahul Chadha reports new data from social media analytics company NewsWhip showing a 53% increase of engagement on Instagram videos for big brands year over year.

The Cast breaks down what this means for your business trying to get a foothold on Instagram. Finally, Garret Sloane on AdAge reports YouTube has rolled out new 6 second ads targeted towards advertising. The hope is for more advertising to come to YouTube despite the rise of other online streaming such as Facebook Watch. Will YouTube’s plan be successful? Are these 6 second ads powerful enough? Len and Phillip weigh in.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Digital & Creative Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

- September 12, 2017

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