Commexis Cast Daily – Sept. 13, 2017:  Amazon Says Goodbye to the ‘1-Click’ Patent

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Commexis Cast Daily – Sept. 13, 2017: Amazon Says Goodbye to the ‘1-Click’ Patent

Today’s Commexis Cast discusses the expiration of Amazon’s “1-Click” patent, as reported by Marketing Land’s Greg Sterling. What does this mean for Amazon going forward? And will this expansion of the 1-Click purchase help reduce shopping cart abandonment? The Cast weighs in. Second, a new report by Yes Lifecycle Marketing shows that personalized e-mails double unique clicks, yet only 98% of e-mails in the study used this technique. Phillip and Len dive deep on how easy personalized e-mails are and why you should be using them. And for our final story, the WPP argues that Facebook and Google should be regulated by the government. How likely is this? Len explains why it’s just a fantasy.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Digital & Creative Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

- September 13, 2017

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