Commexis Cast Daily – Sept. 28, 2017: Is Voice-Enabled Tech As Popular As You Think?

Commexis Cast Daily – Sept. 28, 2017: Is Voice-Enabled Tech As Popular As You Think?

Today’s Commexis Cast discusses Amazon’s latest announcement for their Echo product line. eMarketer’s Search Marketing 2017 report shows that 69% of US smartphone owners used voice-enabled technology for online searches. Phillip and Matt dive deep into the usage of these voice assistant devices, as well as their potential buying power.

Martech Today’s Barry Levine reports on Salesforce opening Data Studio, the companies B2C marketplace of second-party data, to the public, and Kelly Liyakasa on Ad Exchanger details Nielsen’s acquisition of indie attribution vendor Visual Q. The Cast breaks down what effect they believe this will have on the marketplace, and whether or not this stops the Big Data deluge.

For more information on the Big Data Deluge, check out our Inside the Agency Podcast.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Matt McGrorty

Videographer / Podcaster

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