Commexis Cast Daily – Sept. 29, 2017: 2 Short 2 Work? 2-Second Video Ads Show Success on Facebook!

Commexis Cast Daily – Sept. 29, 2017: 2 Short 2 Work? 2-Second Video Ads Show Success on Facebook!

Today’s Commexis Cast discusses new data on 2-second video ads. Ad Age’s Garrett Sloan reports on a study done by Oracle in conjunction with Facebook that found 2-second video ads actually led to increased traffic. Phillip and Matt explain what this means for marketers hoping to make more effective video ads. Lucia Moses on Digiday interviewed publishers who are looking beyond Facebook for other user interaction and engagement, moving to Instagram, Twitter, Snapchat, and the Apple News app. Phillip details the reason for their move, and why Facebook is a must for any small and medium size business. Finally, The Cast touches on Advertising Week New York and the importance of transparency.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

Top