Commexis Cast Daily – Dec. 05, 2017: Are YouTube’s Mishaps Hurting Their Bottom Line?

Today’s Commexis Cast discusses YouTube’s Year of Year decline in video ad spend compared to OTT services such as Hulu and Roku, and brand safety issues may be a cause. Plus, Google PLA impressions rise 42%!

Digiday’s Yuyu Chen breaks down reasons why YouTube’s video ad spend has declined 9%, citing a multitude of recent YouTube controversies as a potential culprit with YouTube finding it’s own way to help ease the mind of ad buyers. In addition, more video ad spend is being sent to OTT services such as Roku, Hulu, and Amazon. Are YouTube’s mishaps really the cause of this decline, or is the growing popularity of OTT services to blame? The Cast weighs in.

Black Friday is a hit for retail and e-commerce alike, and Google was no stranger to success. Laurie Sullivan on MediaPost writes that, “Product Listing Ads rose 42% year-over-year from Thanksgiving Day through to Cyber Monday,” for Google with revenue rising by 35%. Perhaps due to this surge, Google is releasing new features for its Google Manufacturer Center that launched in 2015.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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