Commexis Cast Daily – Dec. 07, 2017: Visa’s New Signature Sound

Today’s Commexis Cast discusses Visa new “signature sound”, a sound that will play during transactions in store and after online and mobile purchases. Plus, Wish.com’s viral Facebook Dynamic Ad mix-up.

Alexandra Bruell on the Wall Street Journal reports that after a year of development, Visa is debuting their new signature sound this coming year.  The sound was the chosen out of 200 contenders with the criteria of being “energetic and optimistic and not overly intrusive.” The sound will also play on Google Home and Alexa devices. You can read more about just how much time and effort went into designing this new sound. What does this emergence of a signature sound mean for voice assisted purchasing in the future? The Cast weighs in.

Countless businesses use Facebook ads, but not all are as hardcore as Wish.com’s use, according to The Daily Beast’s Taylor Lorenz, with the company having spent over $100 million on Facebook ads alone in 2015. However, Facebook Dynamic Ads are creating quite a problem for the e-commerce site, as unintended products are appearing on their ads, some of which are inappropriate in nature. While a fun story to read, rest assured that most businesses won’t have to contend with the issues Wish.com did. That is unless you’re selling tongue shaped soap or hamster leashes. Then we can’t help you.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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Matt McGrorty

Videographer / Podcaster

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