Commexis Cast Daily – Dec. 08, 2017: Omni-Channel Video Ad Spend Rising!

Today’s Commexis Cast discusses eMarketer’s latest report on cross platform video ad spending. Plus, the dangers of non-disclosure influencer marketing.

eMarketer’s latest report dives deep into omnichannel video ad spend, revealing some interesting thoughts and eye-opening numbers.  The rise of ad share budget spend on cross-platform tv/video has risen 4% since last year. Not to mention the sheer number of simultaneous internet & TV users, which is expected to jump 20+ million by 2019.

Finally, programmatic ad spend for cross-platform video is expected to increase, as well, taking up 75% of video ad spend total.

The Cast weighs in on what all of these changes mean, and what you should start thinking about for your digital marketing campaign.

Finally, Jonathan Crossfield on Content Marketing Institute relays the dangers of non-disclosed influencer advertising. According to Crossfield, “55% of respondents say a #socialmedia page is more believable than ads via @EdelmanPR survey.” We discuss the reasons behind this believability, including the importance of being personable in branding and social media.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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