Commexis Cast Daily – Dec. 13, 2017: Tweet Threads, Insta Hashtag Following, And Facebook Watch is Slow To Gain Traction

Today’s Commexis Cast discusses the integration of tweet threads into Twitter’s native UI, Instagram allowing users to follow hashtags, Facebook Watch and Facebook Marketplace’s slow growth, and Pinterest tops the 3rd most used search engine.

People love them, but on desktop tweet chains, threads, or storms (pick your poison) are a nightmare to read. With that in mind, Twitter now has a dedicated Tweet thread button, allowing users to quickly chain together their tweets. In addition, users can now easily read tweet threads by clicking a “show thread” button beneath a tweet in that thread. Twitters expansion of it’s platform from a 140 character micro blogging site to 280 character thread site has been met with some success, but does this dilute Twitter’s original purpose? Phillip voices his concern.

Marketing Land’s Tim Peterson details Instagrams latest feature: hashtag following. Users can now follow a hashtag in the same way they follow a person or business, allowing curated posts from that tag to appear in their feed. The feature isn’t open to advertisers yet, but it could become quite a hit in the future.

eMarketer’s latest report dives deep in the problems facing (no pun intended) Facebook Watch and Facebook Marketplace. According to the survey conducted by RBC Capital Markets, 7 in 10 users never use the Marketplace tab, and 8 in 10 never use Watch. Is Facebook muddying the waters of their service, or is this just a slow start? The Cast weighs in.

Finally, when you think of Pinterest you probably think of cute DIY crafts or tantalizing recipes. But did you know that it’s also the 3rd most used search engine behind Google and YouTube? For more on how to use this platform to its fullest, Marketing Land has a great write-up.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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