Commexis Cast Daily – Dec. 14, 2017: Google Says Goodbye to “First Click Free”

Today’s Commexis Cast discusses Google’s decision to end their “first click free” policy for publishers. Plus, 5 ways to maximize your video strategy on Facebook, and new stats on using Instagram to reach millennial women.

Marketing Land’s Ben Barokas details the end of Google’s “first click free” much to the delight of publishers. Now, the decision of whether or not to paywall content, and how to do so, will be completely in the publishers hands. And with that, Barokas comments, “almost a fifth of online users are willing to pay for an ad-free browsing experience, according to Nielsen Media Labs, it is increasingly evident that alternative models of compensation — such as subscriptions — are gaining popularity and are set to shape the future of digital media consumption.”

Second, Aubrie Richey on AdWeek offers give tips to maximize your video use on Facebook. From simply making sure you’re shooting vertical to planning a video for each step of the buyer’s journal, Richey covers everything you’ll need to kick start your video campaign.

Finally, AdWeek’s Katie Richards has new formation from Bustle about targeting the millennial women demographic. Namely that 40% say Instagram is the best way to reach them. Shocked? Don’t be, as 91% say social media in general is the best way reach this audience. Social media is a vital tool in a marketer’s toolbox, and Richard’s piece shines some useful light on the subject.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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