Commexis Cast Daily – Dec. 19, 2017: Twitter Stock Rises and The Debut of Tic-Toc!

Today’s Commexis Cast discusses Twitter’s stock prices rising by over 20% from a new report by J.P. Morgan, who cites livestreaming potential as a major force. Plus, Twitter debuts the first 24/7 news network on the platform, and the important of digital transformation.

Twitter’s stock has risen following a new report by J.P. Morgan classifying the social network as “overweight” from its neutral position on Monday. The report details many reasons behind the new classification, including the popularity of live streaming services, as well as expected user and revenue growth in 2018. On the same day, Bloomberg launched Tic-Toc, the first ever 24/7 news live stream on Twitter. Users can watch the livestream and see a curated feed of tweets from reporters and the audience all in real time. How does this change the perception of Twitter for advertising and social media use, and what can we expect in the future? The Cast weighs in.

A report by the International Data Corporation shows that digital transformation spend is forecasted to reach $1.8 trillion by 2018. “The industries that will invest the most in digital transformation in 2018,” the report states, “are discrete manufacturing ($214 billion), professional services ($133 billion), process manufacturing ($132 billion), and transportation ($127 billion).”

You can also read more from Brian Solis on Digital Transformation by clicking here. And read eMarketer’s report, as well as listen to their podcast, by clicking here.

Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).

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