Commexis Cast Daily – Feb. 06, 2018: Google Chrome’s New Ad Blocker Only Affects 1% of Publishers

Today’s Commexis Cast discusses a new report that shows only 1% of publishers are affected by Google Chrome’s ad blocking update.

Sarah Fischer on Axios details Google’s review of 100,000 websites in North America and Europe and found that only .5% were at the “warning” level of potentially being blocked. Only .9% were at the “failing level” and would be blocked,” and “Google says that 37% of sites found in violation of the Coalition’s standards have already fixed their advertising issues.”

The review was part of an ongoing audit that began in June 2017 to make sure publishers’ ads were compliant with the Coalition for Better Ads standards, which are the guidelines Chrome’s new ad blocker will follow. But have no fear ad publishers. One bad ad isn’t going to hurt you, instead Google is looking to maintain a 7.5% non-compliance threshold before ads are blocked, and that threshold will shrink as time passes to 2.5%.

Chromes ad blocker comes to the browser on February 15th.

Google has also released an SEO plugin for Chrome called Google Lighthouse. Roger Montti on Search Engine Journal has a solid write-up of what you can expect. Phillip explains the 10 factors that you can expect Google to be checking with the new plugin, as well as some additional details to keep in mind.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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