Commexis Cast Daily – Feb. 09, 2018: Why Your Brand Can’t Tweet About The International Sporting Event Taking Place In the East Right Now!

Today’s Commexis Cast discusses why your brand can’t tweet or make social posts about the largest international sporting event in the world, which is taking place right now in the East, and may or may not involve torches at the opening event. We’re of course talking about the Olympics taking place in Pyeongchang, South Korea.

If you were hoping to show some support for the United States’ team, you’re out of luck. Adweek’s Robert Klara explains the infamous Rule 40 found in the Olympic Charter that dictates which brands can, and which cannot, post on social media about the big event. For brands, such as us, that aren’t forking over cash to the Olympic Committee your ability to post about the games is severely limited. This rule isn’t new to the 2018 Olympics, however, as Sports Illustrated reported on the effects of the mandate for the 2016 Rio Olympics.

While non-Olympic related brands can’t post or make advertisements with words or phrases related to the games, sponsors of the games and the athletes themselves have a little more control. Sponsors have the most, with the ability to make just about any post or ad that has been approved by the OCUS. Athletes, however, can’t post about any sponsor that isn’t directly affiliated with the brand. At least we can still get some cool selfies, right?

Today’s cast: Len Ward (President of Commexis), Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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