Commexis Cast Daily – Feb. 12, 2018: Snapchat Is Trying to Steal Instagram Advertisers With Free Ads!

Today’s Commexis Cast discusses Snap’s attempt to nab advertisers away from Instagram by offering free ads on Snapchat, and Facebook’s decline in younger age users. Kurt Wagner on Recode breaks down the specifics of Snap’s latest attempt to gain advertisers. By applying online and submitting a proof of purchase from a Snapchat competitor within the last three months, you may be eligible for “credits in the range of ‘several hundred dollars,’ according to a source.” The move is an interesting tactic, one Phillip believes offers an insight to how desperate Snap is to see more advertisers hopping to the platform. And what’s a better incentive than free money? (You can check out Snap’s offer for yourself by visiting their online application).

One thing that might ease Snap’s nerves a bit is Facebook’s expected decline in users 12-24 years old. In eMarketer’s latest report, they explain that it isn’t just users leaving Facebook, but an increase in users joining Instagram and Snapchat in return. Here’s a quote: “In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3%. Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively. This is the first time eMarketer has predicted a decline in the number of US Facebook users in those age groups.”

For brands wondering if Snapchat is worth their ad dollars, it seems now might be the perfect time to take Snap on their offer.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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