Commexis Cast Daily – Jan. 03, 2018: Hey Alexa, Where Are My Ads?

Today’s Commexis Cast discusses rumors that Amazon is in talks with brands to allow some voice search advertisements on their Alexa platform, as well as other potential avenues for voice based marketing.

CNBC is reporting rumors that Amazon may soon allow for brands to advertise natively on the B2C company’s Alexa service. Advertisers had tried in the past to advertise on the platform using Alexa skills, which Amazon swiftly shutdown. The aftermath the new rules allowed only radio streaming and news brief skills to play advertisements to customers, and only if those ads didn’t involve interactivity with Alexa or use Alexa’s voice feature. But now, Amazon may be changing their tune and aligning their new ad strategy with something that mirrors their current, non-search history based, approach:

“There are already some sponsorships on Alexa that aren’t tied to a user’s history,” CNBC reports. “If a shopper asks Alexa to buy toothpaste, one response is, ‘Okay, I can look for a brand, like Colgate. What would you like?'”

Seeing where these voice advertisements go, and how the consumer will feel about being advertised to through their voice assistant, is yet to be seen.

Today’s cast: Len Ward (Commexis President) and Matthew McGrorty (Commexis Videographer/Podcaster).

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