Commexis Cast Daily – Jan. 10, 2018: Snapchat’s Leaked Daily User Numbers!

Today’s Commexis Cast discusses Snapchat’s leaked daily active user metrics as reported by The Daily Beast, and Google PageSpeed Insight’s latest upgrade.

Taylor Lorenz’ piece on The Daily Beast showcasing leaked Snap metrics has made the rounds in the news today. Lorenz’ report dives deeper into the culture of Snapchat, and the paranoid secrecy of Snap CEO Evan Spiegal, and makes for a fantastic insight into the company that keeps most numbers close to the chest. That said, some statistical gems are sprinkled throughout. For example, the daily active users of the Snap Map feature peaked at 35 million in June, and dropped 40% by September, with only 11% of users checking it daily. A brighter number: 34.5. That’s the number of minutes spend per day on the app in September, compared to Insta’s 32 minutes for its younger demographics.

There are more juicy numbers at the bottom of Lorenz’ article in the graphs (check out one below).

Finally, Google PageSpeed Insights has been upgraded to use real user data from Google Chrome browsers. Barry Schwartz reports that sites are now graded on Fast, Slow, and Average, and Google will offer speed optimization suggestions based on your site. Check out his article for more on these changes, and look below at Schwartz’ screenshot of the tool in action.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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