Commexis Cast Daily – Jan. 18, 2018: Google’s “Speed Update” Will Reshape the Mobile Search Algorithm

Today’s Commexis Cast discusses Google’s upcoming “Speed Update” which will have mobile site speed play a direct role in a page’s rankings.  Google announced the update in a blog post yesterday with a scheduled release of July 2018. The company wrote, “The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

And at the end of the day, site speed is all about the user experience. In their blog post, Google links to a Thinking With Google study that showcased “[t]he average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load.” With only 7 seconds to grab a user’s attention before they bounce, Google hopes these algorithm changes will encourage brands to speed up their web presence.

Matt and Amy breakdown what this new update means for your business going forward.

Today’s cast: Amy Leach (Commexis SEO Project Manager) and Matthew McGrorty (Commexis Videographer/Podcaster).

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