Commexis Cast Daily – Jan. 19, 2018: Make Sure Your Site is Safe and Secure!

Today’s Commexis Cast discusses two security issues you’ll want to be aware of: malicious redirect ads being placed on high-profile sites like the New York Times, and Google’s looming security certification deadline.

First, Steven Melendez’s reports on Fast Company regarding malicious ads appearing on sites like The Atlantic and the aforementioned New York Times. Users are finding that when reading these sites on mobile, they are occasionally redirected to another mirror site that plays fake ads. You can find examples below (credit to @joshsternberg and @anildash, respectively).

Most of Melendez’s piece explains programmatic advertising, but there are a few interesting numbers on the use of ad blockers, something ad buyers are saying might increase as malicious ads continue to spread. “PageFair,” Melendez writes, “which studies adblocking, said in a 2017 report that adblocking usage had grown 30% during the previous year.” Ad blocking doesn’t seem to be stopping anytime soon, The Cast questions whether third-party ad blocking extension use will go down following Google Chrome’s February 15th release of a built-in ad blocker.

Second, MediaPost’s Laurie Sullivan reminds marketers of Google’s upcoming deadline that will see Symantec-issued certificates in Chrome become distrusted. This change could cause some sites that continue using these certificates to have issues showing to users, if they appear at all.

In a letter to MediaPost, Sharti Shunn, the digital marketing strategist at Vizion Interactive, said the changes would have three effects on advertisers. Sullivan summarized that pages may send trigger warnings to users about the trustworthiness of the site, ads could be removed from paid-search programs if their landing pages have this Symantec issue, and finally HTTPS will be a must lest pages receive ranking decreases.

This Chrome update is slated for release sometime in March or April,

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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