Commexis Cast Daily – Jan. 25, 2018: Apple To Add Business Chat to iMessage

Today’s Commexis Cast discusses Apple’s foray into B2C communications with their business chat features on iMessage. Sarah Perez on Tech Crunch reports that the feature is set to debut this spring, “with launch partners including Discover, Hilton, Lowe’s and Wells Fargo.” Apple will be facing steep competition in Facebook Messenger, WhatsApp’s business app, Google, and Twitter all of which businesses use to reach their customers. Messenger and WhatsApp in particular are utilizing payment options for brands, which Apple says users will be able to do, as well, using Apple Pay.

The Cast dives into what this means for the buyer’s journey. With a myriad of different options, is iMessage business support just an additional box that need’s checking for B2Cs? And what potential does this give Apple going forward?

Today’s cast: Len Ward (Commexis President), Phillip Brooks (Commexis Lead Strategist), and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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