Commexis Cast Daily – Jan. 30, 2018: Twitter’s Bot Problem Comes to a Head

Today’s Commexis Cast discusses New York attorney general Eric T. Schneiderman’s plan to open an investigation into Devumi, a company that sold fake follower bots on social media sites like Twitter. The New York Time’s Nicholas Confessore reported on the attorney general’s plan Saturday, following another Times report by Confessore alongside Gabriel J.X. Dance, Richard Harris, and Mark Hansen.

The piece by the four Times writers is an in-depth investigation into Devumi that looks at company financial records and found various celebrities and influencers using the service to gain followers, sometimes over 750 thousand at once. We highly suggest you click the link above and check it out.

Matt and Phillip discuss what lead to the prevalence of Twitter bots on the platform and the danger of being able to forcibly push influence. For example, the Times investigation showed that a tweet by Clay Aiken (below) had 5,000 followers bought through Devumi to retweet the grievance. What is stopping a user or brand from doing this for a hastag?

The Cast also discusses what Twitter is doing, and should be doing, to help alleviate this issue and regain brand’s trust in the platform.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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