Commexis Cast Daily – Jan. 31, 2018: Facebook Bans All Cryptocurrency Ads!

 

Today’s Commexis Cast discusses Facebook’s latest policy banning ads on the platform that promote cryptocurrencies, ICOs, and other binary options. Facebook announced the new policy on a blog post Tuesday, which give specific details to the types of ads and phrases the platform wants to be rid of.

Facebook said they want users to learn about new products on the social media site without fearing of being scammed. In the post, Facebook said “there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith.”

“This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram,” Facebook wrote on their blog. The social media platform intends to return to this policy change in the future to measure its effectiveness.

Our second story for today focused on an eMarketer report on a new study that showed Instagram influencers preferring Instagram over other social media platforms.

The survey of social influencers worldwide came from influencer platform Zine which found that influencers, “favor Instagram because it provides an easy way to leverage their followings in service of brand campaigns. Generating branded content can be as easy as posing with a product, especially ones that have a strong visual appeal.” The survey also found that only about half of respondents used the #ad or #sponsored hastags in their post, which certainly leaves some room for improvement.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Matt McGrorty

Videographer / Podcaster

Emails you will look forward to.

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