Commexis Cast – July 10, 2018: Google’s Page Speed Update Rolls Out!

Today’s Commexis Cast breaks down what the Google’s “Speed Update” means for their search algorithm and your rankings. Barry Schwartz on Search Engine Land reports that Google updated their original blog post on the Speed Update confirming that it will begin to roll out starting July 9th.

The update that focuses on mobile page speed in particular, Google says, will only effect the slowest of the slow sites. For those with fast sites that think boosting their site speed even more might help, Schwartz has a great FAQ from January, when the update was first announced, that clarifies making a fast site even faster won’t have significant changes under this new algorithm.

While it is extremely important, site speed isn’t the only factor Google considers when creating rankings for pages. The quality of the content, as well as the relevance to search queries all play a role. In fact, Google confirmed in Schwartz’ FAQ that even a slow site with great content may still rank about faster sites.

That said, if your site hasn’t had maintenance or optimizing in a long while, or your site is out of date, you may be affected by this new algorithm change. You can check how your site is performing on desktop and mobile by using Google’s PageSpeed Insights. If you’re dissatisfied with your result, or find yourself frustrated by your sites slow loading speed, don’t be afraid to reach out and see if we can help.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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