Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting.

The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition, Google will allow brands taking part in this program to have up to 3 headlines displayed at a time, and description character limits will increase from 80 to 90.

Second, another campaign Google revealed were Smart Shopping Campaigns. Marvin writes that these campaigns, “automatically optimize ad delivery across Google’s properties and ad networks to achieve the advertiser’s defined conversion goal value, such as revenue or return on ad spend (ROAS).” Furthermore, the goal of the campaigns can be changed between store visits or new customers.

Finally, Google announced a new campaign type called Local Campaigns. These small business focused campaigns will allow advertisers to set a certain amount of budget and then allow Google to auto generate ads based on ad creative elements and locations extensive. Google then automatically optimizes the ad delivery across its network including Search, YouTube, Maps, and more.

Jim made a great point that the content Google pulls from is likely landing pages and other content from your site. Therefore, you’ll want to make sure you have a great website with great content. If you’re worried about your site, don’t be afraid to reach out and see if we can help you.

Today’s cast: James Van Horn (Commexis Paid Placement Specialist) and Matthew McGrorty (Commexis Videographer/Podcaster).

Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Tune in to more of the Commexis Cast Daily by checking out our YouTube and Soundcloud, and take us on the go on the iTunes, TuneIn, Google Play Music, and Stitcher.

Join the Commexis mailing list