Commexis Cast – July 23, 2018: eSports’ Continuous Rise and Marketing Possibilities

Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized.

The Overwatch League (OWL) will begin having its games aired on the Disney, ESPN, and ABC family of networks. The partnership began at the onset of the OWL playoffs and is planned to continue in a multi-year deal that will broadcast future seasons of the league on ESPN, ESPN2, Disney XD, ABC, and streaming services. This isn’t the first time esports will air on ESPN or Disney XD, but it is aimed to be quite lucrative. Blizzard Entertainment, owners of Overwatch, are already quite familiar with the esports world having created and fostered the Starcraft 2 esports

But what is so special about esports airing on television? After all, many millennials and the youngest of Gen Z (such as myself) don’t even watch T.V.

Its the numbers. Turner Sports, owners of ELeague, have exceptional viewership numbers on TV. Sahil Patel on Digiday wrote, “On TV, ELeague averages 250,000 viewers per telecast. ELeague has also helped TBS draw new and younger viewers; to date, the league has brought in 10 million new viewers who had not spent any time with the network in the month prior to watching an ELeague broadcast. The median age for ELeague programming at 10 p.m. on Friday nights on TBS is four years younger than other network programming that airs on other nights at the same time.”

ELeague’s “Boston Major” tournament had a peak viewership of 1.1 million, Patel writes, which is inline with the viewership of the World Cup broadcasts on Fox Sports and Telemundo saw with peak concurrent live streams over the past month.

Finally, Inverse, the Amazon owned streaming company, is developing a talk show based around the hit gaming sensation Fortnite. Fortnite had a total of about 125 million players and generated $315 million in revenue in June, alone, and some top streamers of the game can amass 100,000+ consistent viewers per stream. During tournaments, top streamers such as Ninja can have 200,000 – 400,000 viewers at a time.

Today’s cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster).

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